Julio Martínez makes it crystal clear: from day one, the U.S. market wasn’t a secondary target—it was the K2 we intended to conquer. He explains that more than 50% of Abacum’s revenue now comes from the U.S., which has become the company’s center of gravity, thanks to a calculated, incremental expansion strategy rather than a flashy launch. Julio lives in New York to underscore this commitment, ensuring local customer relationships, cultural alignment, and market insight—solidifying Abacum’s position as a global player with deep roots in its fastest-growing market.

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