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Stories from the Trenches

Your weekly FP&A newsletter where seasoned finance professionals share real tales of tackling financial challenges.

Recent Posts

Should FP&A Teams Stop Answering Ad Hoc Questions?

·

Julio Martínez

·

AI

Should FP&A Teams Stop Answering Ad Hoc Questions?

·

Julio Martínez

AI

Who Connects the Finance Stack When Every Piece Goes AI-Native?

·

Julio Martínez

·

Tech Stack

Who Connects the Finance Stack When Every Piece Goes AI-Native?

·

Julio Martínez

Tech Stack

Who Approves the Plan When AI Agents Start Changing It?

·

Julio Martínez

·

AI

Who Approves the Plan When AI Agents Start Changing It?

·

Julio Martínez

AI

Why Should Finance Teams Lead AI Adoption Instead of Policing It?

·

Julio Martínez

·

AI

Why Should Finance Teams Lead AI Adoption Instead of Policing It?

·

Julio Martínez

AI

Who Is Accountable When an AI Agent Produces Your Numbers?

·

Julio Martínez

·

Financial Planning

Who Is Accountable When an AI Agent Produces Your Numbers?

·

Julio Martínez

Financial Planning

Should Your 2027 Headcount Plan Assume AI Productivity Gains?

·

Julio Martínez

·

Financial Planning

Should Your 2027 Headcount Plan Assume AI Productivity Gains?

·

Julio Martínez

Financial Planning

How Do You Spot a Forecast Miss Before the Close?

·

Julio Martínez

·

Financial Planning

How Do You Spot a Forecast Miss Before the Close?

·

Julio Martínez

Financial Planning

The Payroll Saving You Didn't Earn: Vacancy Savings vs Hiring Delays

·

Julio Martínez

·

Financial Planning

The Payroll Saving You Didn't Earn: Vacancy Savings vs Hiring Delays

·

Julio Martínez

Financial Planning

Why the Annual Budget Cycle Has Not Gotten Shorter

·

Julio Martínez

·

Financial Planning

Why the Annual Budget Cycle Has Not Gotten Shorter

·

Julio Martínez

Financial Planning

How to Approve AI Budget Requests: Automation vs Experimentation

·

Julio Martínez

·

AI

How to Approve AI Budget Requests: Automation vs Experimentation

·

Julio Martínez

AI

AI Won't Shrink Your Finance Team

·

Julio Martínez

·

AI

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AI Won't Shrink Your Finance Team

·

Julio Martínez

AI

Cover image for AI Won't Shrink Your Finance Team
Who owns AI at your company?

·

Julio Martínez

·

AI

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Who owns AI at your company?

·

Julio Martínez

AI

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The finance budget nobody pressure-tests

·

Julio Martínez

·

Financial Planning

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The finance budget nobody pressure-tests

·

Julio Martínez

Financial Planning

Cover image for The finance budget nobody pressure-tests
How to Run a Reforecast That Surfaces Real Strategy

·

Julio Martínez

·

10x CFO

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How to Run a Reforecast That Surfaces Real Strategy

·

Julio Martínez

10x CFO

Cover image for How to Run a Reforecast That Surfaces Real Strategy
Why Most Reforecasts Produce a Number, Not a Decision

·

Julio Martínez

·

10x CFO

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Why Most Reforecasts Produce a Number, Not a Decision

·

Julio Martínez

10x CFO

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Better data, same meetings

·

Julio Martínez

·

10x CFO

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Better data, same meetings

·

Julio Martínez

10x CFO

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You can't prompt your way to clarity

·

Julio Martínez

·

10x CFO

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You can't prompt your way to clarity

·

Julio Martínez

10x CFO

Cover image for You can't prompt your way to clarity
The finance bottleneck nobody talks about

·

Julio Martínez

·

10x CFO

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The finance bottleneck nobody talks about

·

Julio Martínez

10x CFO

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The four phases of AI in finance (where are you?)

·

Julio Martínez

·

10x CFO

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The four phases of AI in finance (where are you?)

·

Julio Martínez

10x CFO

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FP&A has changed.

·

Julio Martínez

·

10x CFO

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FP&A has changed.

·

Julio Martínez

10x CFO

Cover image for FP&A has changed.
Planning Orchestration (Herding the Cats)

·

Abacum team

·

10x CFO

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Planning Orchestration (Herding the Cats)

·

Abacum team

10x CFO

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Predicting the Future Without Breaking the Model

·

Julio Martínez

·

10x CFO

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Predicting the Future Without Breaking the Model

·

Julio Martínez

10x CFO

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Narrative Intelligence (Telling the Story with AI)

·

Julio Martínez

·

10x CFO

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Narrative Intelligence (Telling the Story with AI)

·

Julio Martínez

10x CFO

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Drowning in reports (Modeling intelligence)

·

Abacum team

·

10x CFO

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Drowning in reports (Modeling intelligence)

·

Abacum team

10x CFO

Cover image for Drowning in reports (Modeling intelligence)
The five circles of data integrity hell (and modern escapes)

·

Julio Martínez

·

10x CFO

The five circles of data integrity hell
The five circles of data integrity hell (and modern escapes)

·

Julio Martínez

10x CFO

The five circles of data integrity hell
100-Day Value Creation Playbook

·

Julio Martínez

·

10x CFO

100-Day Value Creation Playbook
100-Day Value Creation Playbook

·

Julio Martínez

10x CFO

100-Day Value Creation Playbook
Debt and capital structure

·

Julio Martínez

·

10x CFO

debt and capital
Debt and capital structure

·

Julio Martínez

10x CFO

debt and capital
Players and pressures

·

Julio Martínez

·

10x CFO

players and pressures
Players and pressures

·

Julio Martínez

10x CFO

players and pressures
AI will supercharge PE

·

Julio Martínez

·

AI

AI will supercharge PE
AI will supercharge PE

·

Julio Martínez

AI

AI will supercharge PE
How to use the gift of a raise. Happy Holidays!

·

Julio Martínez

·

Fundraising

How to use the gift of a raise
How to use the gift of a raise. Happy Holidays!

·

Julio Martínez

Fundraising

How to use the gift of a raise
Top FP&A from the Trenches Articles from 2025

·

Julio Martínez

·

10x CFO

Top FP&A from the Trenches Articles from 2025
Top FP&A from the Trenches Articles from 2025

·

Julio Martínez

10x CFO

Top FP&A from the Trenches Articles from 2025
Hiring in the World of FP&A Change

·

Julio Martínez

·

Building a Finance Team

Hiring in the world of FP&A change
Hiring in the World of FP&A Change

·

Julio Martínez

Building a Finance Team

Hiring in the world of FP&A change
Controlling Cash and Earnings when Revenue Misses

·

Julio Martínez

·

Financial Reporting

Controlling cash and earnings when revenue misses
Controlling Cash and Earnings when Revenue Misses

·

Julio Martínez

Financial Reporting

Controlling cash and earnings when revenue misses
Second-Order Risks and Opportunities in FP&A

·

Julio Martínez

·

Financial Planning

Second-Order Risks and Opportunities in FP&A
Second-Order Risks and Opportunities in FP&A

·

Julio Martínez

Financial Planning

Second-Order Risks and Opportunities in FP&A
Mastering the Predictable Surprise: The Rules of 2026 Forecasting

·

Julio Martínez

·

Financial Planning

Mastering the Predictable Surprise: The Rules of 2026 Forecasting
Mastering the Predictable Surprise: The Rules of 2026 Forecasting

·

Julio Martínez

Financial Planning

Mastering the Predictable Surprise: The Rules of 2026 Forecasting
Unmasking the Term Sheet

·

Julio Martínez

·

Fundraising

halloween special thumbnail
Unmasking the Term Sheet

·

Julio Martínez

Fundraising

halloween special thumbnail
The CFO drives the raise

·

Julio Martínez

·

Fundraising

The CFO drives the raise
The CFO drives the raise

·

Julio Martínez

Fundraising

The CFO drives the raise
The devil’s in the material prep for a raise

·

Julio Martínez

·

Fundraising

The devil’s in the material prep for a raise representation
The devil’s in the material prep for a raise

·

Julio Martínez

Fundraising

The devil’s in the material prep for a raise representation
Key macroeconomic assumptions for CFOs to review for 2026

·

Julio Martínez

·

10x CFO

Key macroeconomic assumptions for CFOs to review for 2026
Key macroeconomic assumptions for CFOs to review for 2026

·

Julio Martínez

10x CFO

Key macroeconomic assumptions for CFOs to review for 2026
Focus on reporting while budgeting to improve

·

Julio Martínez

·

Financial Reporting

Focus on reporting while budgeting to improve
Focus on reporting while budgeting to improve

·

Julio Martínez

Financial Reporting

Focus on reporting while budgeting to improve
Budget the balance sheet to improve your operations

·

Julio Martínez

·

Financial Planning

Budget the balance sheet to improve your operations
Budget the balance sheet to improve your operations

·

Julio Martínez

Financial Planning

Budget the balance sheet to improve your operations
Keep expectations in check to use AI successfully for budgeting

·

Julio Martínez

·

AI

Keep expectations in check to use AI successfully for budgeting
Keep expectations in check to use AI successfully for budgeting

·

Julio Martínez

AI

Keep expectations in check to use AI successfully for budgeting
Mix and match budget philosophies for the best results

·

Julio Martínez

·

Financial Planning

Mix and match budget philosophies for the best results
Mix and match budget philosophies for the best results

·

Julio Martínez

Financial Planning

Mix and match budget philosophies for the best results
Take charge of your budget to deal with uncertainty

·

Julio Martínez

·

Financial Planning

Take charge of your budget to deal with uncertainty
Take charge of your budget to deal with uncertainty

·

Julio Martínez

Financial Planning

Take charge of your budget to deal with uncertainty
Raising a round starts far before reaching out

·

Julio Martínez

·

Fundraising

Raising a round
Raising a round starts far before reaching out

·

Julio Martínez

Fundraising

Raising a round
AI isn’t ready yet. You still need to upgrade.

·

Julio Martínez

·

AI

FP&A AI readiness
AI isn’t ready yet. You still need to upgrade.

·

Julio Martínez

AI

FP&A AI readiness
All hail AI (but we still need to budget)

·

Julio Martínez

·

AI

All hail AI (but we still need to budget)
All hail AI (but we still need to budget)

·

Julio Martínez

AI

All hail AI (but we still need to budget)
AI regulations and risk. Fun times.

·

Julio Martínez

·

AI

Abstract graphic of concentric circles with a central point, suggesting waves or signals in a purple background.
AI regulations and risk. Fun times.

·

Julio Martínez

AI

Abstract graphic of concentric circles with a central point, suggesting waves or signals in a purple background.
The rollout is 10% of the battle

·

Julio Martínez

·

Financial Planning

Circular figure representing a rollout
The rollout is 10% of the battle

·

Julio Martínez

Financial Planning

Circular figure representing a rollout
Finance should run with AI implementation

·

Julio Martínez

·

AI

finance should run AI implementations
Finance should run with AI implementation

·

Julio Martínez

AI

finance should run AI implementations
Good companies do AI right, and they are increasing their lead

·

Julio Martínez

·

AI

good companies do ai right
Good companies do AI right, and they are increasing their lead

·

Julio Martínez

AI

good companies do ai right
The FP&A AI dream…

·

Julio Martínez

·

AI

fp&a AI dream
The FP&A AI dream…

·

Julio Martínez

AI

fp&a AI dream
Clarity makes the business go ‘round

·

Julio Martínez

·

Building a Finance Team

Abstract design featuring concentric circles radiating from a central bright purple spot against a deep purple background.
Clarity makes the business go ‘round

·

Julio Martínez

Building a Finance Team

Abstract design featuring concentric circles radiating from a central bright purple spot against a deep purple background.
Using AI doesn’t mean you aren’t responsible for the outcome…

·

Julio Martínez

·

AI

Five purple chevron arrows pointing to the right on a dark purple background.
Using AI doesn’t mean you aren’t responsible for the outcome…

·

Julio Martínez

AI

Five purple chevron arrows pointing to the right on a dark purple background.
If done well… Every manager's personal CFO

·

Julio Martínez

·

10x CFO

A purple and white starburst design on a dark purple background, with points radiating from a central purple circle.
If done well… Every manager's personal CFO

·

Julio Martínez

10x CFO

A purple and white starburst design on a dark purple background, with points radiating from a central purple circle.
Projects, not repetitive role responsibilities

·

Julio Martínez

·

Building a Finance Team

A flowchart with a box at the top and three shapes below connected by lines: a circle, a diamond, and a square.
Projects, not repetitive role responsibilities

·

Julio Martínez

Building a Finance Team

A flowchart with a box at the top and three shapes below connected by lines: a circle, a diamond, and a square.
Create a culture, Coach

·

Julio Martínez

·

Building a Finance Team

Abstract design featuring various geometric shapes in white, arranged in a line against a purple background.
Create a culture, Coach

·

Julio Martínez

Building a Finance Team

Abstract design featuring various geometric shapes in white, arranged in a line against a purple background.
Build your FP&A team in the world of automated agents

·

Julio Martínez

·

AI

A grid of purple squares connected by thin lines on a dark purple background, forming a pattern.
Build your FP&A team in the world of automated agents

·

Julio Martínez

AI

A grid of purple squares connected by thin lines on a dark purple background, forming a pattern.
Where to start…

·

Julio Martínez

·

10x CFO

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Where to start…

·

Julio Martínez

10x CFO

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Why do CFOs forget there is no company without the people?

·

Julio Martínez

·

Building a Finance Team

A purple funnel-shaped graphic with three stacked sections, set against a dark background.
Why do CFOs forget there is no company without the people?

·

Julio Martínez

Building a Finance Team

A purple funnel-shaped graphic with three stacked sections, set against a dark background.
Sometimes it’s hard to remember… you are selling a product

·

Julio Martínez

·

Financial Planning

A 3D pyramid shape in gradient shades of purple, set against a dark purple background with grid lines.
Sometimes it’s hard to remember… you are selling a product

·

Julio Martínez

Financial Planning

A 3D pyramid shape in gradient shades of purple, set against a dark purple background with grid lines.
It’s not Customer Success’s fault

·

Julio Martínez

·

Building a Finance Team

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It’s not Customer Success’s fault

·

Julio Martínez

Building a Finance Team

Abstract graphic of a purple wave pattern on a dark background, representing sound or signal waves.
Don’t stay high-level when it comes to the sales

·

Julio Martínez

·

Financial Planning

A stylized purple funnel graphic with horizontal lines representing different levels or stages.
Don’t stay high-level when it comes to the sales

·

Julio Martínez

Financial Planning

A stylized purple funnel graphic with horizontal lines representing different levels or stages.
How much cash will we have in three months? Know within 1%.

·

Julio Martínez

·

Financial Reporting

A purple rectangle with a diagonal line connecting points on opposite corners against a dark background.
How much cash will we have in three months? Know within 1%.

·

Julio Martínez

Financial Reporting

A purple rectangle with a diagonal line connecting points on opposite corners against a dark background.
The art of the right tools at the right time

·

Julio Martínez

·

Tech Stack

A flowchart with interconnected purple blocks on a dark background, showing a process or system diagram.
The art of the right tools at the right time

·

Julio Martínez

Tech Stack

A flowchart with interconnected purple blocks on a dark background, showing a process or system diagram.
Finance... The Storyteller

·

Julio Martínez

·

Financial Reporting

An abstract graphic featuring a purple rectangle with smaller shapes and lines extending outward on a dark background.
Finance... The Storyteller

·

Julio Martínez

Financial Reporting

An abstract graphic featuring a purple rectangle with smaller shapes and lines extending outward on a dark background.
The dirty truth of SaaS metric definitions. Choose wisely to avoid serious pain.

·

Julio Martínez

·

Financial Reporting

A purple geometric shape resembling a 3D triangle with light beams emanating from its edges against a dark background.
The dirty truth of SaaS metric definitions. Choose wisely to avoid serious pain.

·

Julio Martínez

Financial Reporting

A purple geometric shape resembling a 3D triangle with light beams emanating from its edges against a dark background.
Is it an operational model if only finance uses it?

·

Julio Martínez

·

Financial Planning

A digital network design featuring purple nodes connected by lines on a dark purple background.
Is it an operational model if only finance uses it?

·

Julio Martínez

Financial Planning

A digital network design featuring purple nodes connected by lines on a dark purple background.
Leaving a legacy: It's time to make your spreadsheet modeling more effective

·

Julio Martínez

·

Financial Planning

Abstract graphic featuring a purple background with wave patterns in varying shades of purple.
Leaving a legacy: It's time to make your spreadsheet modeling more effective

·

Julio Martínez

Financial Planning

Abstract graphic featuring a purple background with wave patterns in varying shades of purple.
How to avoid having critical FP&A misses

·

Julio Martínez

·

10x CFO

A simple, abstract graphic with a white dot and a purple circle connected by a wavy line on a dark background.
How to avoid having critical FP&A misses

·

Julio Martínez

10x CFO

A simple, abstract graphic with a white dot and a purple circle connected by a wavy line on a dark background.
Off-target already? Use scenarios to see how much it matters.

·

Julio Martínez

·

Financial Planning

A stylized graphic featuring a white circle, a curved purple line, and a small purple circle on a dark background.
Off-target already? Use scenarios to see how much it matters.

·

Julio Martínez

Financial Planning

A stylized graphic featuring a white circle, a curved purple line, and a small purple circle on a dark background.
RevOps and Data Teams Under the CFO: The Obvious Upgrade

·

Julio Martínez

·

Financial Planning

Abstract design with a purple background featuring geometric shapes in a minimalistic style.
RevOps and Data Teams Under the CFO: The Obvious Upgrade

·

Julio Martínez

Financial Planning

Abstract design with a purple background featuring geometric shapes in a minimalistic style.
Increase Control Quickly. The Line By Line CEO Review

·

Julio Martínez

·

10x CFO

A stylized eye icon in purple and white, set against a dark purple background with horizontal lines.
Increase Control Quickly. The Line By Line CEO Review

·

Julio Martínez

10x CFO

A stylized eye icon in purple and white, set against a dark purple background with horizontal lines.
Wait, is this the CFO's job?

·

Julio Martínez

·

10x CFO

A geometric hexagon shape with a purple gradient background, outlined in white with glowing points at each vertex.
Wait, is this the CFO's job?

·

Julio Martínez

10x CFO

A geometric hexagon shape with a purple gradient background, outlined in white with glowing points at each vertex.
What does your CFO expect from you?

·

Julio Martínez

·

Building a Finance Team

Abstract graphics featuring concentric purple circles with varying shades, creating a dynamic and modern design.
What does your CFO expect from you?

·

Julio Martínez

Building a Finance Team

Abstract graphics featuring concentric purple circles with varying shades, creating a dynamic and modern design.
Herding Cats: How CFOs can lead an effective Management Review Meeting

·

Julio Martínez

·

Financial Reporting

A row of eight purple arrows
Herding Cats: How CFOs can lead an effective Management Review Meeting

·

Julio Martínez

Financial Reporting

A row of eight purple arrows
You closed the budget and now need to adjust all your reporting structure

·

Julio Martínez

·

Financial Reporting

A simple layout representing a reporting structure
You closed the budget and now need to adjust all your reporting structure

·

Julio Martínez

Financial Reporting

A simple layout representing a reporting structure
Done with the business budget? Now comes the work.

·

Julio Martínez

·

Financial Reporting

Circular purple graphic with a partially filled segment illustrating a business budget
Done with the business budget? Now comes the work.

·

Julio Martínez

Financial Reporting

Circular purple graphic with a partially filled segment illustrating a business budget
Fast-Growing Companies Must Use Rolling Budgets

·

Julio Martínez

·

Financial Planning

Abstract graphic representing how a rolling budget works
Fast-Growing Companies Must Use Rolling Budgets

·

Julio Martínez

Financial Planning

Abstract graphic representing how a rolling budget works
The 10x Finance Leader: Actually Being a “Strategic CFO”

·

Julio Martínez

·

10x CFO

Graphic showing a purple rectangle with a smaller white rectangle in the center, indicating the knowledge of a 10x CFO
The 10x Finance Leader: Actually Being a “Strategic CFO”

·

Julio Martínez

10x CFO

Graphic showing a purple rectangle with a smaller white rectangle in the center, indicating the knowledge of a 10x CFO

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Do Not Sell or Share My Personal Information

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4.8 / 5.0

aicpa soc

SOC 2 Type II certified

iso

ISO 27001 certified

gdpr

GDPR compliant

Product

Abra

New

Planning

Reporting

Data

Integrations

Excel connector

Security

AI Solutions Engineers

Compare

Vs Planful

Vs Pigment

Vs Adaptive

Budgeting Tools

FP&A Tools

Modeling Tools

Use cases

Budgeting & Forecasting

Revenue Planning

Scenario Planning

Headcount Planning

Investor Reporting

P&L, BS, CF

Personas

CFOs

FP&A teams

RevOps teams

HR teams

Industries

Software & Technology

Professional Services

Retail

Life Sciences

Nonprofit

Manufacturing

Financial Services

Healthcare

Real Estate

Logistics & Transportation

Construction

Energy & Utilities

Company

Customers

About

Careers

Partners

Referral

Contact

Discover

Interactive Demo

Watch & Learn

ROI Calculator

Newsletter

Blog

Webinars

Events

Guides

Templates

Infographics

Developer portal

Interviews

Newsroom

Glossary

What is FP&A

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Do Not Sell or Share My Personal Information

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