For many European founders, expanding into North America isn’t just another growth marker; it’s a serious milestone that can shape the future trajectory of their business.
The US is the world’s largest economy, a hub for innovation, and home to some of the most ambitious companies, customers, investors, and talent pools on the planet. However, it is also a market that can chew up early-stage businesses who underestimate its scale, pace, and nuanced cultural differences.
Based on the lessons lived and learned here at Abacum, here’s my two cents for setting up shop and making real inroads in North America, as well as some cautionary tales for those on the cusp of making the leap.
