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These two metrics help the marketing team gauge how much their audience engages with company emails or news.

Recommended benchmark:

  • Email open rate: 25%

  • Email click-through rate: 2.45%

Open Rate = (Total Unique Opens / Total Recipients) x 100
Open Rate = (Total Unique Opens / Total Recipients) x 100
Open Rate = (Total Unique Opens / Total Recipients) x 100
Click-Through Rate = (Number of Clicks / Number of Opened Emails) x 100
Click-Through Rate = (Number of Clicks / Number of Opened Emails) x 100
Click-Through Rate = (Number of Clicks / Number of Opened Emails) x 100

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