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This is a measurement of the leads’ month-over-month growth rate. It may be used to estimate future growth and can inform whether leads are coming in faster than revenue.

LVR = (Qualified Leads Current Month - Qualifies Leads Prior Month) / Qualified Leads Prior Month

LVR = (Qualified Leads Current Month - Qualifies Leads Prior Month) / Qualified Leads Prior Month

LVR = (Qualified Leads Current Month - Qualifies Leads Prior Month) / Qualified Leads Prior Month

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Lead Velocity Rate (LVR)