This is a measurement of the leads’ month-over-month growth rate. It may be used to estimate future growth and can inform whether leads are coming in faster than revenue.

LVR = (Qualified Leads Current Month - Qualifies Leads Prior Month) / Qualified Leads Prior Month

LVR = (Qualified Leads Current Month - Qualifies Leads Prior Month) / Qualified Leads Prior Month

LVR = (Qualified Leads Current Month - Qualifies Leads Prior Month) / Qualified Leads Prior Month