Product Activation Rate refers to the moment a user starts using the product properly and consistently. This is typically measured through a set of user actions, also known as in-app events.

Recommended benchmark:

• SaaS products offering a free trial: 40%

• SaaS products offering a freemium version: 20%

Product Activation Rate = (Number of Completed In-App Events / Number of New Users) x 100

Product Activation Rate = (Number of Completed In-App Events / Number of New Users) x 100

Product Activation Rate = (Number of Completed In-App Events / Number of New Users) x 100