Product Activation Rate refers to the moment a user starts using the product properly and consistently. This is typically measured through a set of user actions, also known as in-app events.

Recommended benchmark:

Product Activation Rate = (Number of Completed In-App Events / Number of New Users) x 100
Get ready for budgeting season with Abacum
Get ready for budgeting season with Abacum
Get ready for budgeting season with Abacum

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