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The Website Conversion Rate illustrates how well marketing initiatives are able to turn visitors into leads.

Recommended benchmark: Website conversion rate: 2.5% – 5% depending on your business model

Website conversion Rate = (Total Number of Conversions / Total Number of Visitors) x 100
Website conversion Rate = (Total Number of Conversions / Total Number of Visitors) x 100
Website conversion Rate = (Total Number of Conversions / Total Number of Visitors) x 100

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