What is Hubspot and how does it work?

HubSpot is an AI-powered customer platform that unifies marketing, sales, and service teams on a single CRM. The platform helps businesses attract visitors, convert leads, and close customers through cloud-based tools that synchronize customer data across all teams and devices, with instant and automatic updates.

Benefits of Integrating Hubspot with Abacum

The Hubspot-Abacum integration transforms sales and marketing data into strategic financial insights, reducing reporting time by 75% and enabling finance teams to build analyses 10x faster.

• Automate all sales and marketing data extraction from Hubspot directly into Abacum through native integration

• Transform and combine Hubspot data in real-time including deals, companies, leads, and additional objects

• Create accurate forecasts and models using Hubspot's pipeline and customer data for better growth planning

• Track crucial metrics and KPIs with a single source of truth syncing operational and financial data

• Generate automated real-time reports with ready-to-use templates powered by Hubspot data

• Build multi-dimensional driver-led models for flexible financial projections and what-if scenarios

• Enhance accountability with structured workflows providing deeper insights and clearer targets